Wastelands Radio Show - Episode 34 - Mockbuster Video
WASTELANDS - An Australian B-grade, Punk Rock, Street Trash online radio show hosted by long time partners in slime Adam (085c3n3) Obscene and Mark-O -Mark, pondering punk oddities, b grade movies, trashy treasures, life, culture and stuff.
In this episode Adam and Mark dive head first in to the mystical world of the mockbuster. A Mockbuster is a movie created with the intention of exploiting the publicity of another major motion picture with a similar title or subject. Mockbusters are often made with a low budget and quick production to maximize profit.
Mockbusters often use a title with a similar-sounding name to the mainstream feature it intends to piggy-back upon. For instance, the 2006 mockbuster Snakes on a Train traded on the publicity surrounding the theatrically released Snakes on a Plane. Besides the aforementioned film, The Asylum has also released The Land That Time Forgot, Transmorphers, AVH: Alien vs. Hunter, The Da Vinci Treasure, Battle of Los Angeles, Atlantic Rim and Paranormal Entity.
Mockbusters have also had legal complications with false advertising. They supposedly tweak the plot lines and the titles just enough to skirt legal trouble and yet ride on the publicity of major blockbusters. Until the Hobbit case, mockbuster production houses have been able to achieve soundalike titling to such an extent that even actors in the movies have been confused about which movie they are starring in
Because mockbusters are deliberately similar to more famous movies, some movie studios have sued mockbuster studios for allegedly tricking consumers into renting or purchasing the wrong movie through intentionally deceptive marketing. Warner Bros. similarly sued The Asylum over their release of Age of the Hobbits. The judge ruled in favour of Warner Bros., writing that "There is substantial likelihood that consumers will be confused by Age Of Hobbits and mistakenly purchase the film intending to purchase The Hobbit: An Unexpected Journey."
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